Market ladder
Every station's rate ladder in one place — cost of one spot of each program, by clearance tier. Cheapest (LUR) on the left, Fixed on the right.
Ft Myers - Naples · 7 of 7 stations
The two rungs every station shares. In between, each station rides its own ladder (shown below).
Market LUR
every station at its cheapest
$146,107
Market Fixed
every station non-preemptible
$594,050
Spread
Fixed vs LUR across the market
4.1×
WINK · Candidate Q4 · 4 tiers · 2.2× spread
Full ladder →Level 4 · LUR
$55,530
Level 3
$104,100
Level 2
$116,190
Level 1
$119,470
WBBH · Candidate Q4 · 3 tiers · 6.0× spread
Full ladder →P6 · LUR
$41,835
P3
$125,505
P1
$251,010
WZVN · Candidate Q4 · 3 tiers · 6.0× spread
Full ladder →P6 · LUR
$23,617
P3
$70,855
P1
$141,705
WFTX · Candidate Q4 · 4 tiers · 3.1× spread
Full ladder →Level 4 · LUR
$18,815
Level 3
$46,955
Level 2
$55,285
Level 1
$58,160
WXCW · Candidate Q4 · 4 tiers · 2.5× spread
Full ladder →Level 4 · LUR
$3,690
Level 3
$7,620
Level 2
$8,955
Level 1
$9,370
WUVF · Candidate Q3 · 4 tiers · 4.3× spread
Full ladder →Level 4 · LUR
$1,975
Level 3
$3,740
Level 2
$5,550
Level 1
$8,530
EZVN · Candidate Q4 · 3 tiers · 9.0× spread
Full ladder →P6 · LUR
$645
P3
$1,935
P1
$5,805