WZVN — rate ladder
Card effective 2026-07-01 · 61 programs · Candidate rate Q4
Station total at each class
Cost of buying one spot of every program, by clearance tier. Cheapest (LUR) on the left; demand pushes you right toward Fixed.
P6 · LUR
$23,617
P3
$70,855
P1
$141,705
EM (17)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| Good Morning Gulf Coast at 430am | Mon-Fri 4:30a-5a | $10 | $30 | $60 |
| Good Morning Gulf Coast at 5am | Mon-Fri 5a-5:30a | $20 | $60 | $120 |
| Good Morning Gulf Coast at 530am | Mon-Fri 5:30a-6a | $20 | $60 | $120 |
| Good Morning Gulf Coast at 6am | Mon-Fri 6a-6:30a | $40 | $120 | $240 |
| Good Morning Gulf Coast at 630am | Mon-Fri 6:30a-7a | $40 | $120 | $240 |
| GOOD MORNING AMERICA | Mon-Fri 7a-9a | $110 | $330 | $660 |
| Good Morning Gulf Coast at 9am | Mon-Fri 9a-9:30a | $25 | $75 | $150 |
| Good Morning Gulf Coast at 930am | Mon-Fri 9:30a-10a | $25 | $75 | $150 |
| Good Morning Gulf Coast at 7am Sat | Sat 7a-7:30a | $35 | $105 | $210 |
| Good Morning Gulf Coast at 730am Sat | Sat 7:30a-8a | $35 | $105 | $210 |
| GOOD MORNING AMERICA WEEKEND SAT 8-10A | Sat 8a-10a | $50 | $150 | $300 |
| Good Morning Gulf Coast at 10am Sat | Sat 10a-10:30a | $30 | $90 | $180 |
| Good Morning Gulf Coast at 1030am Sat | Sat 10:30a-11a | $30 | $90 | $180 |
| GOOD MORNING AMERICA WEEKEND SUN | Sun 7a-8a | $80 | $240 | $480 |
| Good Morning Gulf Coast at 8am Sun | Sun 8a-8:30a | $50 | $150 | $300 |
| Good Morning Gulf Coast at 830am Sun | Sun 8:30a-9a | $50 | $150 | $300 |
| THIS WEEK | Sun 9a-10a | $125 | $375 | $750 |
| EM subtotal | $775 | $2,325 | $4,650 | |
DT (6)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| Gulf Coast News Today at 10am | Mon-Fri 10a-11a | $20 | $60 | $120 |
| THE VIEW | Mon-Fri 11a-12p | $35 | $105 | $210 |
| DREW BARRYMORE | Mon-Fri 12p-1p | $20 | $60 | $120 |
| GMA 3 WHAT YOU NEED TO KNOW | Mon-Fri 1p-2p | $20 | $60 | $120 |
| TAMRON HALL | Mon-Fri 2p-3p | $20 | $60 | $120 |
| GENERAL HOSPITAL | Mon-Fri 3p-4p | $40 | $120 | $240 |
| DT subtotal | $155 | $465 | $930 | |
EF (2)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| DATELINE | Mon-Fri 4p-5p | $35 | $105 | $210 |
| FAMILY FEUD | Mon-Fri 5p-6p | $45 | $135 | $270 |
| EF subtotal | $80 | $240 | $480 | |
EN (5)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| Gulf Coast News at 6pm on ABC | Mon-Fri 6p-6:30p | $150 | $450 | $900 |
| ABC WORLD NEWS | Mon-Fri 6:30p-7p | $600 | $1,800 | $3,600 |
| Gulf Coast News at 7pm on ABC | Mon-Fri 7p-7:30p | $115 | $345 | $690 |
| ABC WORLD NEWS - SUN | Sun 6p-6:30p | $250 | $750 | $1,500 |
| Gulf Coast News at 630pm on ABC Sun | Sun 6:30p-7p | $150 | $450 | $900 |
| EN subtotal | $1,265 | $3,795 | $7,590 | |
PA (1)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| ENTERTAINMENT TONIGHT WEEKDAY | Mon-Fri 7:30p-8p | $125 | $375 | $750 |
| PA subtotal | $125 | $375 | $750 | |
PR (12)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| DANCING WITH STARS | Tue 8p-10p | $600 | $1,800 | $3,600 |
| RJ DECKER | Tue 10p-11p | $450 | $1,350 | $2,700 |
| SCRUBS/ABBOTT | Wed 8p-9p | $632 | $1,900 | $3,795 |
| CELEBRITY JEOPARDY | Wed 9p-10p | $550 | $1,650 | $3,300 |
| SHARK TANK | Wed 10p-11p | $450 | $1,350 | $2,700 |
| 911 | Thu 8p-9p | $450 | $1,350 | $2,700 |
| 911 NASHVILLE | Thu 9p-10p | $600 | $1,800 | $3,600 |
| GREY'S ANATOMY | Thu 10p-11p | $600 | $1,800 | $3,600 |
| CELEBRITY WHEEL | Fri 8p-9p | $520 | $1,560 | $3,120 |
| 20/20 | Fri 9p-11p | $550 | $1,650 | $3,300 |
| AMERICA'S FUNNIEST HOME VIDEOS | Sun 7p-8p | $500 | $1,500 | $3,000 |
| WONDERFUL WORLD OF DISNEY | Sun 8p-11p | $250 | $750 | $1,500 |
| PR subtotal | $6,152 | $18,460 | $36,915 | |
LN (3)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| Gulf Coast News at 11pm on ABC | Mon-Sun 11p-11:35p | $75 | $225 | $450 |
| Gulf Coast News at 11pm on ABC Sat | Sat 11p-11:30p | $90 | $270 | $540 |
| Gulf Coast News at 11pm on ABC Sun | Sun 11p-11:30p | $75 | $225 | $450 |
| LN subtotal | $240 | $720 | $1,440 | |
LF (7)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| JIMMY KIMMEL | Mon-Fri 11:35p-12:35a | $30 | $90 | $180 |
| ABC NIGHTLINE | Mon-Fri 12:35a-1:05a | $20 | $60 | $120 |
| OVERNIGHTS | Mon-Fri 1:05a-4:30a | $10 | $30 | $60 |
| 9-1-1 | Sat 11:30p-1:30a | $10 | $30 | $60 |
| OVERNIGHTS | Sat 1:30a-4a | $10 | $30 | $60 |
| ENTERTAINMENT TONIGHT - WEEKEND | Sun 11:30p-12:30a | $10 | $30 | $60 |
| OVERNIGHTS | Sun 12:30a-4a | $10 | $30 | $60 |
| LF subtotal | $100 | $300 | $600 | |
SP (8)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| MONDAY NIGHT NFL | Mon 7p-11:30p | $2,500 | $7,500 | $15,000 |
| MONDAY NIGHT NFL | Mon 7p-11:30p | $2,500 | $7,500 | $15,000 |
| MONDAY NIGHT NFL | Mon 7p-11:30p | $2,500 | $7,500 | $15,000 |
| MONDAY NIGHT NFL | Mon 7p-11:30p | $2,500 | $7,500 | $15,000 |
| SEC COLLEGE FOOTBALL GAME 1 | Sat 12p-3:30p | $1,000 | $3,000 | $6,000 |
| SEC COLLEGE FOOTBALL GAME 2 | Sat 3:30p-7p | $2,375 | $7,125 | $14,250 |
| SEC COLLEGE FOOTBALL GAME 3 | Sat 7:30p-11p | $1,200 | $3,600 | $7,200 |
| US OPEN TENNIS MEN'S CHAMPIONSHIP | Sun 1p-5:30p | $150 | $450 | $900 |
| SP subtotal | $14,725 | $44,175 | $88,350 | |