WBBH — rate ladder
Card effective 2026-07-01 · 87 programs · Candidate rate Q4
Station total at each class
Cost of buying one spot of every program, by clearance tier. Cheapest (LUR) on the left; demand pushes you right toward Fixed.
P6 · LUR
$41,835
P3
$125,505
P1
$251,010
EM (21)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| Gulf Coast News Today 4:30 am | Mon-Fri 4:30a-5a | $15 | $45 | $90 |
| Gulf Coast News Today 5 am | Mon-Fri 5a-5:30a | $105 | $315 | $630 |
| Gulf Coast News Today 530am | Mon-Fri 5:30a-6a | $105 | $315 | $630 |
| Gulf Coast News Today 6 am | Mon-Fri 6a-6:30a | $250 | $750 | $1,500 |
| Gulf Coast News Today 6 am | Mon-Fri 6:30a-7a | $250 | $750 | $1,500 |
| Today Show 7-8AM | Mon-Fri 7a-8a | $360 | $1,080 | $2,160 |
| Today Show 8-9AM | Mon-Fri 8a-9a | $360 | $1,080 | $2,160 |
| Gulf Coast News Today 6am Sat | Sat 6a-6:30a | $30 | $90 | $180 |
| Gulf Coast News Today 630a Sat | Sat 6:30a-7a | $30 | $90 | $180 |
| Today Show Saturday Morning | Sat 7a-8:30a | $200 | $600 | $1,200 |
| Gulf Coast News Today Saturday 830am | Sat 8:30a-9a | $200 | $600 | $1,200 |
| Gulf Coast News Today Saturday 9am | Sat 9a-9:30a | $200 | $600 | $1,200 |
| Gulf Coast News Today Saturday 930am | Sat 9:30a-10a | $200 | $600 | $1,200 |
| Gulf Coast News Today 6am Sun | Sun 6a-6:30a | $90 | $270 | $540 |
| Gulf Coast News Today 630am Sun | Sun 6:30a-7a | $90 | $270 | $540 |
| Gulf Coast News Today 7am Sun | Sun 7a-7:30a | $150 | $450 | $900 |
| Gulf Coast News Today 730am Sun | Sun 7:30a-8a | $150 | $450 | $900 |
| Sunday Today Show | Sun 8a-9a | $200 | $600 | $1,200 |
| Gulf Coast News Sunday Today 9am | Sun 9a-9:30a | $150 | $450 | $900 |
| Gulf Coast News Sunday Today 930am | Sun 9:30a-10a | $150 | $450 | $900 |
| MEET THE PRESS | Sun 10a-11a | $250 | $750 | $1,500 |
| EM subtotal | $3,535 | $10,605 | $21,210 | |
DT (8)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| Today Show 3rd Hour | Mon-Fri 9a-10a | $180 | $540 | $1,080 |
| Today Show 4th Hour | Mon-Fri 10a-11a | $100 | $300 | $600 |
| Gulf Coast News at 11 on NBC 11am | Mon-Fri 11a-11:30a | $75 | $225 | $450 |
| Gulf Coast News at 11 on NBC 1130am | Mon-Fri 11:30a-12p | $75 | $225 | $450 |
| Gulf Coast News at Noon on NBC 12pm | Mon-Fri 12p-12:30p | $100 | $300 | $600 |
| Gulf Coast News at Noon on NBC 1230pm | Mon-Fri 12:30p-1p | $100 | $300 | $600 |
| Dateline | Mon-Fri 1p-2p | $60 | $180 | $360 |
| NBC News Daily | Mon-Fri 2p-3p | $60 | $180 | $360 |
| DT subtotal | $750 | $2,250 | $4,500 | |
EN (10)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| Gulf Coast News at 3 on NBC 3pm | Mon-Fri 3p-3:30p | $80 | $240 | $480 |
| Gulf Coast News at 3 on NBC 330pm | Mon-Fri 3:30p-4p | $80 | $240 | $480 |
| Gulf Coast News at 4 on NBC 4pm | Mon-Fri 4p-4:30p | $140 | $420 | $840 |
| Gulf Coast News at 4 on NBC 430pm | Mon-Fri 4:30p-5p | $140 | $420 | $840 |
| Gulf Coast News at 5 on NBC | Mon-Fri 5p-5:30p | $300 | $900 | $1,800 |
| Gulf Coast News at 5:30 on NBC | Mon-Fri 5:30p-6p | $425 | $1,275 | $2,550 |
| Gulf Coast News at 6 on NBC | Mon-Fri 6p-6:30p | $610 | $1,830 | $3,660 |
| NBC Nightly News at 6:30p | Mon-Fri 6:30p-7p | $700 | $2,100 | $4,200 |
| Gulf Coast News at 6 on NBC Su | Sun 6p-6:30p | $250 | $750 | $1,500 |
| NBC Nightly News - Su | Sun 6:30p-7p | $650 | $1,950 | $3,900 |
| EN subtotal | $3,375 | $10,125 | $20,250 | |
PA (2)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| Wheel of Fortune | Mon-Fri 7p-7:30p | $610 | $1,830 | $3,660 |
| Jeopardy | Mon-Fri 7:30p-8p | $600 | $1,800 | $3,600 |
| PA subtotal | $1,210 | $3,630 | $7,260 | |
PR (10)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| THE VOICE | Mon 8p-10p | $880 | $2,640 | $5,280 |
| LINE OF FIRE | Mon 10p-11p | $480 | $1,440 | $2,880 |
| CHICAGO MED | Wed 8p-10p | $920 | $2,760 | $5,520 |
| CHICAGO FIRE | Wed 9p-10p | $920 | $2,760 | $5,520 |
| CHICAGO PD | Wed 10p-11p | $920 | $2,760 | $5,520 |
| THE TRAITORS | Thu 8p-9p | $680 | $2,040 | $4,080 |
| LAW & ORDER SVU | Thu 9p-10p | $680 | $2,040 | $4,080 |
| LAW & ORDER | Thu 10p-11p | $680 | $2,040 | $4,080 |
| HAPPY'S PLACE/NEWLYWEDS | Fri 8p-9p | $440 | $1,320 | $2,640 |
| DATELINE | Fri 9p-11p | $440 | $1,320 | $2,640 |
| PR subtotal | $7,040 | $21,120 | $42,240 | |
LN (3)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| Gulf Coast News at 11pm on NBC | Mon-Fri 11p-11:35p | $130 | $390 | $780 |
| Gulf Coast News at 11p on NBC | Sat 11p-11:30p | $175 | $525 | $1,050 |
| Gulf Coast News at 1130p on NBC | Sun 1130p-12:05a | $200 | $600 | $1,200 |
| LN subtotal | $505 | $1,515 | $3,030 | |
LF (7)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| The Tonight Show | Mon-Fri 11:35p-12:37a | $50 | $150 | $300 |
| Late Nite Seth Myers | Mon-Fri 12:37a-1:37a | $15 | $45 | $90 |
| Gulf Coast News 11p replay | Mon-Fri 1:37a-2:12a | $20 | $60 | $120 |
| GC NBC Various | Mon-Fri 2:12a-4:30a | $15 | $45 | $90 |
| Saturday Night Live | Sat 11:30a-1a | $110 | $330 | $660 |
| GC NBC Various | Sat 1a-4:59a | $15 | $45 | $90 |
| GC NBC Various | Sun 2a-4:30a | $15 | $45 | $90 |
| LF subtotal | $240 | $720 | $1,440 | |
SP (26)
| Program | Time | P6 | P3 | P1 |
|---|---|---|---|---|
| BIG TEN FOOTBALL PRE-GAME | Sat 7p-7:30p | $275 | $825 | $1,650 |
| BIG TEN FOOTBALL | Sat 7:30p-11p | $625 | $1,875 | $3,750 |
| BIG TEN FOOTBALL PRE-GAME | Sat 7p-7:30p | $275 | $825 | $1,650 |
| BIG TEN FOOTBALL | Sat 7:30p-11p | $625 | $1,875 | $3,750 |
| BIG TEN FOOTBALL PRE-GAME | Sat 7p-7:30p | $275 | $825 | $1,650 |
| BIG TEN FOOTBALL | Sat 7:30p-11p | $625 | $1,875 | $3,750 |
| BIG TEN FOOTBALL PRE-GAME | Sat 7p-7:30p | $275 | $825 | $1,650 |
| BIG TEN FOOTBALL | Sat 7:30p-11p | $625 | $1,875 | $3,750 |
| BIG TEN FOOTBALL PRE-GAME | Sat 7p-7:30p | $275 | $825 | $1,650 |
| BIG TEN FOOTBALL | Sat 7:30p-11p | $625 | $1,875 | $3,750 |
| NOTRE DAME COUNTDOWN | Sat 3p-3:30p | $275 | $825 | $1,650 |
| NOTRE DAME FOOTBALL | Sat 3:30p-7p | $625 | $1,875 | $3,750 |
| NBC NFL FOOTBALL NIGHT IN AMERICA | Sun 7p-8:12p | $960 | $2,880 | $5,760 |
| NFL: DETROIT LIONS VS CAROLINA PANTHERS | Sun 812p-11:30p | $3,000 | $9,000 | $18,000 |
| NFL: BALTIMORE RAVENS VS ATLANTA FALCONS | Sun 812p-11:30p | $3,000 | $9,000 | $18,000 |
| NFL: DALLAS COWBOYS VS GREEN BAY PACKERS | Sun 812p-11:30p | $3,000 | $9,000 | $18,000 |
| NFL: KANSAS CITY CHIEFS VS SEATLLE SEAHAWKS | Sun 812p-11:30p | $3,000 | $9,000 | $18,000 |
| NFL: PHILLY EAGLES VS WASHINGTON COMMANDERS | Sun 812p-11:30p | $3,000 | $9,000 | $18,000 |
| NBA Basketball Pregame | Tue 6:30p-7:30p | $300 | $900 | $1,800 |
| NBA Basketball | Tue 7:30p-10p | $480 | $1,440 | $2,880 |
| NBA Basketball | Tue 8p-11p | $480 | $1,440 | $2,880 |
| NBA Basketball | Tue 10p-12:30a | $250 | $750 | $1,500 |
| BREEDERS CUP WORLD CHAMPION | Sat 3:30p-7p | $60 | $180 | $360 |
| NASCAR CUP SERIES TALLADEGA | Sun 2p-6p | $750 | $2,250 | $4,500 |
| NASCAR CUP SERIES MARTINSVILLE | Sun 2p-6p | $750 | $2,250 | $4,500 |
| NASCAR CUP SERIES PHOENIX | Sun 2p-7p | $750 | $2,250 | $4,500 |
| SP subtotal | $25,180 | $75,540 | $151,080 | |