Market forecast
Every station in a market, projected together — escalation, seasonality, and election tier-shift. Basis: 1 spot per program per station.
Mobile - Pensacola · 6 of 6 stations
Cheapest = every station clears at its lowest unit rate. Fixed = everything bought non-preemptible. Expected = clears cheap normally, shifting up each station's ladder as election windows tighten demand. Peak pressure in range falls in 2026-10.
By station · at 2026-10
| Station | Card | Programs | Cheapest | Expected | Fixed | Expected vs LUR | |
|---|---|---|---|---|---|---|---|
| WKRG | Candidate Q4 | 81 | $57,101 | $57,101 | $57,101 | — | Detail → |
| WEAR | Candidate | 81 | $13,693 | $32,131 | $72,697 | +135% | Detail → |
| EEAR | Candidate Q4 | 115 | $11,581 | $28,756 | $34,744 | +148% | Detail → |
| WFNA | Candidate Q4 | 78 | $5,300 | $5,300 | $5,300 | — | Detail → |
| WJTC | Candidate Q4 | 114 | $1,046 | $2,201 | $9,418 | +110% | Detail → |
| WFGX | Candidate Q4 | 44 | $342 | $1,497 | $2,613 | +337% | Detail → |
| Mobile - Pensacola total | $89,064 | $126,985 | $181,873 | ||||