WLTV — rate ladder
Card effective 2026-07-01 · 61 programs · Candidate rate Q3
Station total at each class
Cost of buying one spot of every program, by clearance tier. Cheapest (LUR) on the left; demand pushes you right toward Fixed.
Rate 4 · LUR
$35,585
Rate 3
$53,525
Rate 2
$80,155
Rate 1
$160,090
EM (6)
| Program | Time | Rate 4 | Rate 3 | Rate 2 | Rate 1 |
|---|---|---|---|---|---|
| DESPIERTA AMERICA-NEWS/TALK | M-F/7a-8a | $460 | $690 | $1,030 | $2,060 |
| DESPIERTA AMERICA-NEWS/TALK | M-F/8a-9a | $490 | $740 | $1,100 | $2,210 |
| DESPIERTA AMERICA-NEWS/TALK | M-F/9a-10a | $450 | $670 | $1,000 | $2,010 |
| DESPIERTA AMERICA-NEWS/TALK | M-F/10a-11a | $420 | $630 | $940 | $1,880 |
| SAT CONTIGO EN LA COMU | Sat/11a-11:30a | $120 | $180 | $270 | $540 |
| SUN AL PUNTO FLORIDA | Sun/11a-12n | $390 | $590 | $890 | $1,780 |
| EM subtotal | $2,330 | $3,500 | $5,230 | $10,480 | |
DT (12)
| Program | Time | Rate 4 | Rate 3 | Rate 2 | Rate 1 |
|---|---|---|---|---|---|
| AM NEWS | M-F/5a-6a | $50 | $80 | $120 | $230 |
| AM NEWS | M-F/6a-7a | $180 | $270 | $400 | $810 |
| COMO DICE EL DICHO-DRAMA | M-F/11a-12n | $340 | $510 | $770 | $1,540 |
| M-F NOTICIERO UNIVISION - EDICION DIGITAL (NETWORK NEWS) | M-F/12n-12:30p | $380 | $580 | $860 | $1,730 |
| M-F NOTICIAS 23 A LAS 1230P (LOCAL NEWS) | M-F/12:30p-1p | $450 | $650 | $950 | $1,900 |
| LO QUE LA VIDA ME ROBO-NOVELA | M-F/1p-2p | $380 | $560 | $850 | $1,690 |
| SIENTESE QUE PUEDA-VARIETY | M-F/2p-3p | $260 | $390 | $580 | $1,160 |
| DESIGUALES-TALK SHOW | M-F/3p-4p | $370 | $550 | $820 | $1,650 |
| ESTA HISTORIA ME SUENA-DRAMA | Sat/2p-3p | $200 | $300 | $450 | $900 |
| COMO DICE EL DICHO-DRAMA | Sat/3p-4p | $150 | $230 | $340 | $690 |
| ME CAIGO DE RISA-VARIETY | Sun/1p-3p | $200 | $290 | $440 | $880 |
| PIENSA RAPIDO-GAME SHOW | Sun/3p-4p | $150 | $220 | $340 | $670 |
| DT subtotal | $3,110 | $4,630 | $6,920 | $13,850 | |
EF (5)
| Program | Time | Rate 4 | Rate 3 | Rate 2 | Rate 1 |
|---|---|---|---|---|---|
| EL GORDO Y LA FLACA-ENTERTAINMENT NEWS | M-F/4p-5p | $830 | $1,240 | $1,860 | $3,710 |
| PRIMER IMPACTO-NEWS MAGAZINE | M-F/5p-6p | $790 | $1,180 | $1,770 | $3,530 |
| DOSIS CON MICHELLE GALVAN-PODCAST | Sat/4p-5p | $170 | $250 | $380 | $760 |
| LO TOMAS O LO DEJAS-GAME SHOW | Sat/5p-6p | $250 | $380 | $560 | $1,130 |
| CINE ESPECIAL-MOVIE | Sun/4p-6p | $210 | $320 | $480 | $960 |
| EF subtotal | $2,250 | $3,370 | $5,050 | $10,090 | |
EN (7)
| Program | Time | Rate 4 | Rate 3 | Rate 2 | Rate 1 |
|---|---|---|---|---|---|
| M-F NOTICAS 23 - EARLY | M-F/6p-6:30p | $860 | $1,290 | $1,940 | $3,870 |
| M-F NOTICIERO UNIVISIO | M-F/6:30p-7p | $1,040 | $1,550 | $2,330 | $4,660 |
| SAT NOTICIAS UNI. ULTI | Sat/5:30a-6a | $80 | $110 | $170 | $340 |
| SAT CONTIGO EN LA COMU | Sat/6p-6:30p | $400 | $600 | $900 | $1,800 |
| SAT NOTICIERO UNIVISIO | Sat/6:30p-7p | $550 | $700 | $1,100 | $2,000 |
| SUN NOTICAS 23 - EARLY | Sun/6p-6:30p | $500 | $760 | $1,130 | $2,270 |
| SUN NOTICIERO UNIVISIO | Sun/6:30p-7p | $650 | $850 | $1,200 | $2,400 |
| EN subtotal | $4,080 | $5,860 | $8,770 | $17,340 | |
PA (2)
| Program | Time | Rate 4 | Rate 3 | Rate 2 | Rate 1 |
|---|---|---|---|---|---|
| PAPAS POR SIEMPRE-NOVELA | M-F/7p-8p | $1,270 | $1,910 | $2,860 | $5,720 |
| COMEDY BLOCK | Sat/7p-8p | $450 | $670 | $1,010 | $2,010 |
| PA subtotal | $1,720 | $2,580 | $3,870 | $7,730 | |
PR (7)
| Program | Time | Rate 4 | Rate 3 | Rate 2 | Rate 1 |
|---|---|---|---|---|---|
| MI RIVAL-NOVELA | M-F/8p-9p | $1,390 | $2,090 | $3,140 | $6,280 |
| MI VERDAD OCULTA-NOVELA | M-F/9p-10p | $1,360 | $2,040 | $3,060 | $6,120 |
| HERMANAS, UN AMOR COMPARTIDO-NOVELA | M-F/10p-11p | $980 | $1,470 | $2,200 | $4,400 |
| SATURDAY PRIME BLOCK | Sat/8p-11p | $500 | $760 | $1,130 | $2,270 |
| LA ROSA DE GUADALUPE-DRAMA | Sun/7p-8p | $790 | $1,190 | $1,780 | $3,560 |
| JUEGO DE VOCES-REALITY | Sun/8p-10p | $800 | $1,200 | $1,800 | $3,600 |
| PACTO DE SANGRE-DRAMA | Sun/10p-11p | $1,030 | $1,550 | $2,320 | $4,640 |
| PR subtotal | $6,850 | $10,300 | $15,430 | $30,870 | |
LN (6)
| Program | Time | Rate 4 | Rate 3 | Rate 2 | Rate 1 |
|---|---|---|---|---|---|
| M-F NOTICIAS 23 - LATE | M-F/11p-11:35p | $840 | $1,260 | $1,890 | $3,780 |
| M-F NOTICIERO UNIVISIO | M-F/11:35p-12m | $950 | $1,500 | $2,000 | $4,000 |
| SAT NOTCIERO UNI LATE-NEWS | Sat/11:30p-12m | $230 | $340 | $510 | $1,020 |
| SAT NOTICIERO UNIVISIO | Sat/12:30a-1a | $300 | $450 | $680 | $1,350 |
| SUN NOTICAS 23 - LATE | Sun/11p-11:35p | $710 | $1,070 | $1,600 | $3,200 |
| SUN NOTICIERO UNIVISIO | Sun/11:35p-12m | $850 | $1,200 | $2,000 | $4,000 |
| LN subtotal | $3,880 | $5,820 | $8,680 | $17,350 | |
LF (7)
| Program | Time | Rate 4 | Rate 3 | Rate 2 | Rate 1 |
|---|---|---|---|---|---|
| SIENTASE QUIEN PUEDA-VARIETY | M-F/1a-2a | $20 | $30 | $40 | $80 |
| COMO DICE EL DICHO-DRAMA | M-F/2a-3a | $20 | $30 | $40 | $80 |
| VECINOS/LA FAMILIA-COMEDY | M-F/3a-4a | $20 | $30 | $40 | $80 |
| SAT CONTIGO EN LA COMU | Sat/11p-11:30p | $500 | $750 | $1,130 | $2,250 |
| SAT CONTIGO EN LA COMU | Sat/12m-12:30a | $250 | $380 | $560 | $1,130 |
| CASH: EL PESO DE DINERO-GAME SHOW | Sat/1a-2a | $20 | $30 | $40 | $90 |
| LA ROSA DE GUADALUPE-DRAMA | Sun/1a-2a | $20 | $30 | $40 | $90 |
| LF subtotal | $850 | $1,280 | $1,890 | $3,800 | |
SP (9)
| Program | Time | Rate 4 | Rate 3 | Rate 2 | Rate 1 |
|---|---|---|---|---|---|
| LIGA MX APERTURA (NON-SABADO) | M-F,Su/12m-1a | $350 | $970 | $1,460 | $2,910 |
| CONTACTO DEPORTIVO-SPORTS NEWS | M-F/12m-1a | $140 | $200 | $310 | $610 |
| MEXICO NATIONAL TEAM | Tu-Sa/6:30p-12:30a | $1,750 | $2,620 | $3,930 | $7,860 |
| UEFA SUPER COPA | Wed/2:30p-5p | $2,130 | $3,200 | $4,800 | $9,600 |
| LEAGUES CUP - GROUP STAGE | Sa-Su/5p-1a | $2,410 | $3,610 | $5,420 | $10,830 |
| LIGA MX CONCIERTO DE CAMPEONES | Sat/7p-9p | $770 | $1,150 | $1,730 | $3,460 |
| LIGA MX APERTURA (SABADO) | Sat/8p-1:30a | $720 | $1,080 | $1,620 | $3,230 |
| LIGA MX BALON DE ORO FEST | Sun/9p-10p | $385 | $575 | $865 | $1,730 |
| LIGA MX CAMPEON DE CAMPEONES | Sun/9p-11:30p | $1,860 | $2,780 | $4,180 | $8,350 |
| SP subtotal | $10,515 | $16,185 | $24,315 | $48,580 | |