WCJB — rate card comparison
How rates actually moved between two cards, matched program by program.
Matched programs
40
16 only in older · 13 only in newer
Median rate change
-50.0%
cheapest tier, over 92 days
Implied annual escalation
-93.6%
vs 6% currently set
Comparing 2026-07-01 → 2026-10-01. If the implied figure differs a lot from the station's set escalation, update it on the station page so forecasts track reality.
Change by daypart (median, cheapest tier)
| Daypart | Median change |
|---|---|
| — | -50.0% |
Program-level changes
| DP | Program | Time | Older (LUR) | Newer (LUR) | Change |
|---|---|---|---|---|---|
| — | TV20 NEWS @4:00P | Mo-Fr 4:00p-5:00p | $300 | $80 | -73.3% |
| — | TV20 NEWS@5:00P | Mo-Fr 5:00p-5:30p | $550 | $150 | -72.7% |
| — | TV20 NEWS AT 5:30P | Mo-Fr 5:30p-6:00p | $600 | $200 | -66.7% |
| — | HIGH POTENTIAL | Tue 10:00p-11:00p | $800 | $300 | -62.5% |
| — | 9-1-1 (THU) | Thu 8:00p-9:00p | $800 | $300 | -62.5% |
| — | 9-1-1 NASHVILLE | Thu 9:00p-10:00p | $800 | $300 | -62.5% |
| — | GREY'S ANATOMY (THU) | Thu 10:00p-11:00p | $800 | $300 | -62.5% |
| — | TV 20 LATE NEWS | Mo-Fr 11:00p-11:35p | $500 | $200 | -60.0% |
| — | THIS WEEK | Sun 9:00a-10:00a | $250 | $100 | -60.0% |
| — | INVESTIGATE TV | Sun 10:00a-11:00a | $250 | $100 | -60.0% |
| — | PERFECT LINE | Mo-Fr 10:30a-11:00a | $90 | $40 | -55.6% |
| — | TV20 NEWS AT 6P/ABC NEWS | Mo-Fr 6:00p-7:00p | $750 | $350 | -53.3% |
| — | TV 20 NEWS @6A | Mo-Fr 6:00a-7:00a | $400 | $200 | -50.0% |
| — | GD MRN AMR-ABC | Mo-Fr 7:00a-9:00a | $400 | $200 | -50.0% |
| — | THE VIEW | Mo-Fr 11:00a-12:00p | $100 | $50 | -50.0% |
| — | TV20 NEWS AT NOON | Mo-Fr 12:00p-1:00p | $200 | $100 | -50.0% |
| — | JIMMY KIMMEL | Mo-Fr 11:35p-12:37a | $150 | $75 | -50.0% |
| — | SHARK TANK (WED) | Wed 10:00p-11:00p | $600 | $300 | -50.0% |
| — | 20/20 (2HR) | Fri 9:00p-11:00p | $600 | $300 | -50.0% |
| — | TV20 LIVE NEWS WEEKEND WAKEUP | Sat 6:00a-8:00a | $200 | $100 | -50.0% |
| — | GD MRN AMR SAT | Sat 8:00a-10:00a | $200 | $100 | -50.0% |
| — | TV 20 LATE NEWS SAT | Sat 11:00p-11:30p | $300 | $150 | -50.0% |
| — | TV20 LIVE NEWS WEEKEND WAKEUP | Sun 6:00a-8:00a | $200 | $100 | -50.0% |
| — | TV20 SUN NEWS AT 6/ABC NEWS | Sun 6:00p-7:00p | $500 | $250 | -50.0% |
| — | TV 20 LATE NEWS WKND | Sun 11:00p-11:30p | $300 | $150 | -50.0% |
| — | DREW BARRYMORE | Mo-Fr 9:00a-10:00a | $90 | $50 | -44.4% |
| — | TV 20 NEWS @5A | Mo-Fr 5:00a-6:00a | $150 | $90 | -40.0% |
| — | ABC COLLEGE FOOTBALL (EARLY) | Sat 12:00p-3:30p | $1,000 | $600 | -40.0% |
| — | GD MRN AMR SU | Sun 8:00a-9:00a | $250 | $150 | -40.0% |
| — | GMA3 | Mo-Fr 1:00p-2:00p | $120 | $80 | -33.3% |
| — | GENERAL HOSPITAL | Mo-Fr 2:00p-3:00p | $120 | $80 | -33.3% |
| — | ABC NITELINE | Mo-Fr 12:37a-1:05a | $60 | $40 | -33.3% |
| — | ABC COLLEGE FOOTBALL (PRIME) | Sat 7:30p-11:00p | $1,500 | $1,000 | -33.3% |
| — | INVESTIGATE TV | Sun 11:30p-12:30a | $60 | $40 | -33.3% |
| — | IN DEPTH | Sun 12:00a-12:30a | $30 | $20 | -33.3% |
| — | ENTERTAINMENT TONIGHT | Mo-Fr 7:00p-7:30p | $175 | $125 | -28.6% |
| — | INSIDE EDITION | Mo-Fr 7:30p-8:00p | $175 | $125 | -28.6% |
| — | MONDAY NIGHT FOOTBALL 2026 | Mon 8:00p-11:15p | $1,500 | $1,200 | -20.0% |
| — | AMERICA'S FUNNIEST VIDEOS | Sun 7:00p-8:00p | $400 | $400 | +0.0% |
| — | WORLD OF DISNEY (SUN) | Sun 8:00p-11:00p | $400 | $400 | +0.0% |