WLTV — rate card comparison
How rates actually moved between two cards, matched program by program.
Matched programs
48
13 only in older · 10 only in newer
Median rate change
+2.4%
cheapest tier, over 1 days
Implied annual escalation
+549756.2%
vs 6% currently set
Comparing 2026-07-01 → 2026-07-01. If the implied figure differs a lot from the station's set escalation, update it on the station page so forecasts track reality.
Change by daypart (median, cheapest tier)
| Daypart | Median change |
|---|---|
| DT | +12.5% |
| EF | +5.3% |
| EM | +2.7% |
| EN | +0.0% |
| LF | +0.0% |
| LN | +0.0% |
| PA | +6.7% |
| PR | +0.0% |
| SP | +12.5% |
Program-level changes
| DP | Program | Time | Older (LUR) | Newer (LUR) | Change |
|---|---|---|---|---|---|
| DT | SIENTESE QUE PUEDA-VARIETY | M-F/2p-3p | $260 | $400 | +53.8% |
| DT | AM NEWS | M-F/5a-6a | $50 | $60 | +20.0% |
| DT | COMO DICE EL DICHO-DRAMA | Sat/3p-4p | $150 | $175 | +16.7% |
| DT | ESTA HISTORIA ME SUENA-DRAMA | Sat/2p-3p | $200 | $225 | +12.5% |
| DT | DESIGUALES-TALK SHOW | M-F/3p-4p | $370 | $400 | +8.1% |
| DT | LO QUE LA VIDA ME ROBO-NOVELA | M-F/1p-2p | $380 | $400 | +5.3% |
| DT | COMO DICE EL DICHO-DRAMA | M-F/11a-12n | $340 | $350 | +2.9% |
| EF | LO TOMAS O LO DEJAS-GAME SHOW | Sat/5p-6p | $250 | $300 | +20.0% |
| EF | PRIMER IMPACTO-NEWS MAGAZINE | M-F/5p-6p | $790 | $850 | +7.6% |
| EF | DOSIS CON MICHELLE GALVAN-PODCAST | Sat/4p-5p | $170 | $175 | +2.9% |
| EF | EL GORDO Y LA FLACA-ENTERTAINMENT NEWS | M-F/4p-5p | $830 | $850 | +2.4% |
| EM | DESPIERTA AMERICA-NEWS/TALK | M-F/10a-11a | $420 | $450 | +7.1% |
| EM | DESPIERTA AMERICA-NEWS/TALK | M-F/9a-10a | $450 | $475 | +5.6% |
| EM | DESPIERTA AMERICA-NEWS/TALK | M-F/7a-8a | $460 | $475 | +3.3% |
| EM | DESPIERTA AMERICA-NEWS/TALK | M-F/8a-9a | $490 | $500 | +2.0% |
| EM | SAT CONTIGO EN LA COMU | Sat/11a-11:30a | $120 | $120 | +0.0% |
| EM | SUN AL PUNTO FLORIDA | Sun/11a-12n | $390 | $390 | +0.0% |
| EN | SUN NOTICIERO UNIVISIO | Sun/6:30p-7p | $650 | $500 | -23.1% |
| EN | SAT NOTICIERO UNIVISIO | Sat/6:30p-7p | $550 | $500 | -9.1% |
| EN | SAT CONTIGO EN LA COMU | Sat/6p-6:30p | $400 | $425 | +6.2% |
| EN | M-F NOTICAS 23 - EARLY | M-F/6p-6:30p | $860 | $900 | +4.7% |
| EN | M-F NOTICIERO UNIVISIO | M-F/6:30p-7p | $1,040 | $1,075 | +3.4% |
| EN | SAT NOTICIAS UNI. ULTI | Sat/5:30a-6a | $80 | $80 | +0.0% |
| EN | SUN NOTICAS 23 - EARLY | Sun/6p-6:30p | $500 | $500 | +0.0% |
| LF | LA ROSA DE GUADALUPE-DRAMA | Sun/1a-2a | $20 | $40 | +100.0% |
| LF | SIENTASE QUIEN PUEDA-VARIETY | M-F/1a-2a | $20 | $20 | +0.0% |
| LF | COMO DICE EL DICHO-DRAMA | M-F/2a-3a | $20 | $20 | +0.0% |
| LF | VECINOS/LA FAMILIA-COMEDY | M-F/3a-4a | $20 | $20 | +0.0% |
| LF | SAT CONTIGO EN LA COMU | Sat/11p-11:30p | $500 | $500 | +0.0% |
| LF | SAT CONTIGO EN LA COMU | Sat/12m-12:30a | $250 | $250 | +0.0% |
| LF | CASH: EL PESO DE DINERO-GAME SHOW | Sat/1a-2a | $20 | $20 | +0.0% |
| LN | M-F NOTICIERO UNIVISIO | M-F/11:35p-12m | $950 | $575 | -39.5% |
| LN | SUN NOTICAS 23 - LATE | Sun/11p-11:35p | $710 | $750 | +5.6% |
| LN | M-F NOTICIAS 23 - LATE | M-F/11p-11:35p | $840 | $875 | +4.2% |
| LN | SAT NOTCIERO UNI LATE-NEWS | Sat/11:30p-12m | $230 | $230 | +0.0% |
| LN | SAT NOTICIERO UNIVISIO | Sat/12:30a-1a | $300 | $300 | +0.0% |
| LN | SUN NOTICIERO UNIVISIO | Sun/11:35p-12m | $850 | $850 | +0.0% |
| PA | COMEDY BLOCK | Sat/7p-8p | $450 | $500 | +11.1% |
| PA | PAPAS POR SIEMPRE-NOVELA | M-F/7p-8p | $1,270 | $1,300 | +2.4% |
| PR | MI VERDAD OCULTA-NOVELA | M-F/9p-10p | $1,360 | $1,400 | +2.9% |
| PR | HERMANAS, UN AMOR COMPARTIDO-NOVELA | M-F/10p-11p | $980 | $1,000 | +2.0% |
| PR | MI RIVAL-NOVELA | M-F/8p-9p | $1,390 | $1,390 | +0.0% |
| PR | SATURDAY PRIME BLOCK | Sat/8p-11p | $500 | $500 | +0.0% |
| PR | PACTO DE SANGRE-DRAMA | Sun/10p-11p | $1,030 | $1,030 | +0.0% |
| SP | LIGA MX APERTURA (NON-SABADO) | M-F,Su/12m-1a | $350 | $650 | +85.7% |
| SP | CONTACTO DEPORTIVO-SPORTS NEWS | M-F/12m-1a | $140 | $175 | +25.0% |
| SP | MEXICO NATIONAL TEAM | Tu-Sa/6:30p-12:30a | $1,750 | $1,750 | +0.0% |
| SP | LIGA MX APERTURA (SABADO) | Sat/8p-1:30a | $720 | $720 | +0.0% |