Moody - FL Statewide
Moody for Senate · 1 stations · 2 programs · 4 spots · placed at lowest unit rate
Plan settings — client, target month, budget
Booked as placed
lowest unit rate, all stations
$1,200
Expected if demand bumps
blended for October 2026
$3,200
+$2,000
Worst case
everything at Fixed
$10,400
+$9,200
Against budget
| Scenario | Cost | Budget | Over / under |
|---|---|---|---|
| Booked (LUR) | $1,200 | $1,000,000 | under $998,800 |
| Expected | $3,200 | $1,000,000 | under $996,800 |
| Worst case (Fixed) | $10,400 | $1,000,000 | under $989,600 |
Booked uses 0.0% of budget; the expected bump still leaves $996,800 of headroom.
If the whole schedule clears at one tier
Same spots, priced at each clearance tier on the stations' current cards. As cheap pre-emptible spots get bumped, you move down this list.
| Clearance scenario | This buy | Δ vs booked (reserve) |
|---|---|---|
| Booked (LUR) | $1,200 | — |
| +1 tier | $3,200 | +$2,000 |
| +2 tiers | $5,600 | +$4,400 |
| +3 tiers | $7,900 | +$6,700 |
| Worst case (Fixed) | $10,400 | +$9,200 |
By station
| Station | Spots | Booked | Expected | Worst case |
|---|---|---|---|---|
| WFLA | 4 | $1,200 | $3,200 | $10,400 |
| Total | 4 | $1,200 | $3,200 | $10,400 |
What this means for the budget
Booked at $1,200, this October 2026 schedule clears as placed if demand stays soft. But October 2026 sits inside an election window, so bumping is likely. Two reserve figures to size the decision:
- Reserve to hold the schedule (expected): $2,000 on top of booked, to absorb the likely bump to $3,200 without cutting spots.
- Reserve for full protection: $9,200 to lock everything at Fixed ($10,400) so nothing can be bumped.
Stations in this buy
| WFLA Candidate · 2 programs · 4 spots | Edit spots |
The chosen rate type uses that station's most recent card of that type (falls back to its latest card if it has none).