Market ladder
Every station's rate ladder in one place — cost of one spot of each program, by clearance tier. Cheapest (LUR) on the left, Fixed on the right.
Gainesville · 4 of 4 stations
The two rungs every station shares. In between, each station rides its own ladder (shown below).
Market LUR
every station at its cheapest
$82,347
Market Fixed
every station non-preemptible
$648,280
Spread
Fixed vs LUR across the market
7.9×
WCJB · Candidate Q4 · 3 tiers · 2.1× spread
Full ladder →Level 3 · LUR
$56,565
Level 2
$87,590
Level 1
$120,200
WGFL · Candidate · 3 tiers · 3.5× spread
Full ladder →Immediately Preemptible · LUR
$13,111
Preemptible With Notice
$26,225
Non-Preemptible
$46,125
GGFL · Candidate Q3–Q4 · 3 tiers · 3.5× spread
Full ladder →Immediately Preemptible · LUR
$6,607
Preemptible With Notice
$13,215
Non-Preemptible
$23,320
WOGX · Candidate Q4 · 2 tiers · 75.6× spread
Full ladder →Rate · LUR
$6,064
SortKey
$458,635